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Guus' Newsletter

Guus' Newsletter

Articles

How a premium wall finisher won back 10 hours a week

Oct 26, 2026

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7 min read

How a premium wall finisher won back 10 hours a week

How two AI agents took over the sales admin and the customer journey for a premium Dutch wall-finishing company, without losing the personal touch.

Guus Keunen
Guus Keunen
How a buyer's agent broke through the 15-client ceiling

Oct 24, 2026

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5 min read

How a buyer's agent broke through the 15-client ceiling

How an AI mail agent, a CRM and automated WhatsApp messages saved a Dutch buyer’s agent 4 hours a week.

Guus Keunen
Guus Keunen
I Turned Off Ads on My Car Parts Store. Revenue Dropped. I'm Still Glad I Did It.

Aug 23, 2026

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3 min read

I Turned Off Ads on My Car Parts Store. Revenue Dropped. I'm Still Glad I Did It.

A real before/after on trading growth for time.

Guus Keunen
Guus Keunen
€26k Google Ads → €104k Revenue for a Bootstrapped Car Parts Brand (NL/BE)

Dec 1, 2025

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3 min read

€26k Google Ads → €104k Revenue for a Bootstrapped Car Parts Brand (NL/BE)

Small budget, big profits: The exact Google Ads playbook that delivered €100k+ for a NL/BE e-com store

Guus Keunen
Guus Keunen

Guus' Newsletter

© 2026 Guus' Newsletter.
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